What's the first thing you think of when you think 4th of July?
Probably fireworks, right?
Okay, maybe you think about barbeques, pool parties, or parades first.
The point is, the first thought for most people isn't about the nitty-gritty that we're actually celebrating — our independence as a nation.
Deep down, we all know that's what it's all about. And we respect it. But, we're also human. Who can blame us for enjoying our freedom watching fireworks, without giving all that much thought about everything our founding fathers did to get us here?
So it is in real estate…
There's a lot of focus on the "fireworks" in real estate. The big, glorious, flashy, exciting moments. Like…